[Sharing loose thoughts on the future of the websites, web traffic, LLM content, etc] Bot traffic replacing human traffic: The internet is already crawling with many AI bots or agents scraping every corner of it because of the popularity of ChatGPT, Perplexity, Midjourney, etc., and AI co-pilots. Websites and publishers rely on human web traffic for monetization and engagement (views, ads, clicks, etc.). However, these AI bots or agents are increasingly developed to mimic human behavior. What will happen to websites that rely on human traffic when bot traffic replaces human traffic? Content creators will have to start monetizing bot traffic.
Expecting lots of unwanted ad noise -> consumers leaning heavier on ethos -> higher returns for creators from brands