5M
Sunil Chhaya and I use a couple of simple frameworks to categorize and assess the startups we’re talking to as part of our investment process. Sunil has been using the 5M framework for the past 9+ years. Having these frameworks upstream makes it easier to make downstream investment decisions.
We classify startups across the categories on the right in the chart above. The percentages are based on what we’ve invested in before. We’ve made many pre-product, idea-only investments from Kearny Jackson.
We then apply the 5M framework on the left to assess these startups. Not all the Ms are relevant for each of these categories on the right. We apply more M filters as startups graduate from idea to alpha/beta product to PMF to traction.
Will dig into the details in a future post.
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